Rosen Pushes Back on Attempts to Use AI to Raise Prices

WASHINGTON, DC– U.S. Senator Jacky Rosen (D-NV) sent a letter to Federal Trade Commission (FTC) Chairman Andrew Ferguson expressing concern over the use of artificial intelligence (AI) by corporations to target individuals with different prices for the same products through surveillance pricing. Senator Rosen urged Chair Ferguson to reverse his decision to close a public comment window early so the FTC can fully understand how large retailers are using technology to hurt consumers’ budgets.
“I write to express my concern with your recent decision to close the public comment window two months early on the FTC’s Request for Information regarding retailers’ use of such surveillance pricing,”wrote Senator Rosen.“I urge you to reopen this public comment period, as it is important for the agency to fully understand how surveillance pricing is potentially driving up costs for consumers.”
“Recent improvements in artificial intelligence (AI) and the accumulation of specific consumer data like geographic location and demographic information are allowing large corporate retailers to raise prices artificially, inconsistently, and unfairly,”she continued.“With Nevadans already experiencing some of the
highest grocery prices in the United States, consumers’ ability to compare costs across stores and find the lowest price is important for putting food on the table.”
The full letter can be foundHERE.
Senator Rosen has been pushing back on the Trump Administration’s actions that raise prices for hardworking Nevadans. Last month, she took to the Senate floor tocall outthe Trump Administration for its lack of actions to lower grocery prices and address the egg shortage. Senator Rosen has also beenurging her colleaguesto reject Congressional Republicans’ legislative plans to increase the cost of living for Americans. Additionally, shesent a letterurging the Trump Administration to reverse course on imposing tariffs on Canada and Mexico to prevent housing prices from rising even further. Earlier this month, Senator Rosenstrongly criticizedPresident Trump for resuming the implementation of his across-the-board tariffs on imported goods from Mexico and Canada.
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